Subscriptions Feature on Instagram for Users

Subscriptions Feature on Instagram for Users to Pay for their favorite Content

 

Instagram is starting to test an exclusive ‘subscription’ feature with influencers and content creators in the U.S.

Users are able to subscribe to the feeds of their favorite creators on Instagram. Provided that they have an Instagram account, they can pay for exclusive content that will only show up in their feed.

The paid-for posts were spotted by TechCrunch, which observed that these posts are marked as ‘Sponsored’ but do not include the usual Instagram labels like #ad or #sponsored.

This way, users do not need to go through the hassle of finding entertaining content on their own. And this also helps creators get more followers and engage with them better by offering them something exclusive. While this is a new feature for the US, it has been live in India for a while now.

Users can subscribe to various people, much like they would sign up for a TV show - but instead of requiring watching specific hours of television per week, they can simply follow an influencer or content creator on Instagram who offers subscriptions to their updates.

The idea of paid subscriptions on Instagram has been in the air for a while now, and it’s always exciting to see the feature being tested out. The feature was spotted recently in India, giving people there the opportunity to pay for exclusive content.

This new subscription service is something that many users have wanted to see for a long time, and it's likely that it will be successful if it becomes widely available. People are less willing to click on ads than they used to be, so if Instagram can figure out how to generate revenue through other means then they'll be able to continue providing their services without increasing prices for those who don't want adverts.